Logo Modernism
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This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
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从1940年 - 1980年,通过这个大约6000个标志的庞大的集合,来考察现代主义在图形设计中的蒸馏. 从媒体到零售巨头、航空公司到美术馆,
建筑,艺术,产品设计方面的现代主义美学为许多人所熟悉. 在迅速发展的玻璃结构或极小的布局中,我们认识到一个具有巨大技术进步的时代,它肯定了人类改变其环境并彻底打破过去公约或限制的力量。 现代主义在平面设计中的提炼,
这本史无前例的TASCHEN出版物由Jens Müller撰写, 汇集了大约6,000个商标, 专注于1940-1980年间,
从媒体服装到零售巨头、航空公司到美术馆, 然后将每一章子分割成形式和样式引导的段落,如字母表,叠加,点和方块.
该书除了综合目录外,还介绍了Jens Müller关于标志历史的介绍,以及R.Roger Remington关于现代主义和图形设计的文章。 还列入了8个设计师简介和8个教学性案例研究,详细介绍了Paul Rand、Yusaku Kamekura和Anton Stankowski等名人的生活和工作,以及Fiat、The Daiei Inc.和1968年墨西哥奥林匹克运动会等重要项目。 Logo Modernism是平面设计师、广告商和品牌专家的无与伦比的资源,它同样吸引了任何对社会、文化和公司历史感兴趣的人,也吸引了对形象和形式具有说服力的人。
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Product details
| Main Specification | |
|---|---|
| 发布日期 | 2015 (英语). or September 24 |
| 品牌 | Jens M�ller and 2 more |
| 项目重量 | 2.31英镑 |
| Product information | |
| 语言 | 多语言 |
| Others | |
| 产品类型 | Branding & Logo Design |
| 编辑 | 多语言 |
| 出版商 | 土耳其 |
| 打印长度 | 432页 |
| ISBN 10 (英语). | 3836545306 |
| ISBN 13 (英语). | 978-3836545303 |
| 尺寸 | 14.65 x 9.69 x 1.6 inches |
| ISBN 10 (英语). | 3836545306 |
| ISBN 13 (英语). | 978-3836545303 |